Wenspok Companies
As Marketing Manager at Wenspok Companies, I led in-house marketing initiatives across multiple markets, supporting a multi-unit restaurant organization through sponsorships, community partnerships, digital infrastructure, and internal-facing campaigns. My role combined strategy, execution, and design—requiring close coordination with operations, leadership, and external partners to ensure marketing efforts were both locally relevant and operationally sound.
This portfolio reflects work completed through 2024 and highlights how I approached building scalable marketing programs, managing partnerships, and delivering practical solutions that supported business growth, recruiting, and community presence.
Together, these projects demonstrate my approach to marketing as a blend of strategy, execution, and systems thinking—with an emphasis on partnerships, accountability, and work that performs beyond launch.
Athletic Partnerships
Led and expanded Wendy’s athletic sponsorship portfolio, building multi-touchpoint partnerships with Minor League Baseball teams and long-standing rodeo organizations. This work focused on sponsorship negotiation, activation design, and community engagement that extended beyond single-event promotion.
We Love Band™
Launched and scaled a community sponsorship platform supporting high school marching bands through competitions, fundraising events, and in-person activations. The program combined partnership strategy, vendor sourcing, media coordination, and field execution to create a repeatable model for community investment.
We Appreciate You™
Designed and executed internal hiring campaigns to support recruiting efforts in competitive labor markets. This work emphasized clear application pathways, scalable print systems, and appreciation-driven leadership messaging aligned with operational realities.
Web Design
Designed and built Wenspok’s digital presence from scratch in Webflow, beginning with an interim landing page and culminating in WenspokCompanies.com 2.0. The project emphasized CMS architecture, cross-department collaboration, and long-term maintainability.
Logos
Designed brand marks for Spokane Management Company and Wenspok Companies to support clear brand architecture, operational growth, and community-facing identity.