
I work at the intersection of marketing execution and executive operations, supporting organizations that need structure, coordination, and follow-through as much as creative output. My background spans multi-market marketing management, sponsorships, and media planning alongside executive administration, financial tracking, and cross-department coordination within a $150M franchise organization. I’m most effective translating goals into systems, managing complex priorities, and ensuring teams, vendors, and leadership stay aligned from planning through execution.

Founded and led a multi-state sponsorship program supporting secondary music education, building partnerships with festivals, schools, and industry leaders to deliver over $150K in funding and in-kind support across four states. Scaled the program from an initial pilot to 15 active partnerships, negotiated high-efficiency sponsorship agreements, and managed end-to-end execution including volunteer coordination, branded assets, and event activations. Drove measurable performance outcomes through targeted campaigns, market expansion into new DMAs, earned media placement, and executive-level reporting to regional stakeholders.

Led marketing strategy and execution for a 67-unit, 17-DMA franchise organization, managing a $900K budget across multi-channel campaigns spanning paid media, sponsorships, community activations, and creative production. Served as the central liaison between franchise leadership, corporate partners, agencies, vendors, and operations, ensuring alignment across messaging, timelines, and execution. Owned campaign planning, media buying, sponsorship evaluation, asset management, and performance reporting, while also building internal systems, mentoring staff, and standardizing processes to improve efficiency, brand consistency, and ROI.
Supported executive leadership within a $150M multi-franchise organization by coordinating cross-functional initiatives spanning finance, operations, IT, and marketing across 67 units. Managed complex logistics including multi-state travel, budgeting, vendor coordination, and office transitions, while producing executive-level reporting, dashboards, and meeting materials to support strategic decision-making. Acted as a trusted extension of the President, triaging priorities, overseeing administrative systems, and ensuring operational continuity during periods of growth, change, and expansion.

Provided residential installation and troubleshooting services for cable, internet, and phone systems, resolving technical issues involving coaxial infrastructure and customer equipment. Delivered consistent on-site customer service by maintaining clean work environments, educating customers on services, and managing equipment inventory to support efficient field operations.

Supported agency clients by producing visual assets including logos, social media content, storyboards, and print materials, while assisting with scheduling and campaign execution across multiple accounts. Participated in strategy discussions to understand client objectives, messaging, and media mix decisions, gaining early exposure to agency workflows and client-facing creative production.

Handled front-office operations in a fast-paced retail environment, supporting customer needs across printing, shipping, packaging, and mailbox services. Managed administrative systems, executed print production, and designed customer-facing materials while maintaining accuracy, organization, and service quality.

Taught and coached high school percussion students while supporting performances through live sound engineering and equipment management. Supervised students during travel and events, coordinated parent volunteers, and ensured safe, well-run performances through technical setup and on-site leadership.

Supervised daily operations during assigned shifts, managing staff scheduling, training, customer service, and cash handling. Ensured adherence to operational standards, maintained service quality, and supported team performance in a customer-facing food service environment.

Assisted students and families in navigating federal, state, and institutional financial aid processes, providing guidance on aid packages, documentation, and application requirements. Managed sensitive information, escalated cases per SOPs, and maintained accurate records while delivering clear, service-oriented support.